Great software success depends not only on functionality but on how people experience it.

UI (User Interface) and UX (User Experience) work together to turn a working solution into one that feels clear, fast and satisfying. Understanding their roles helps structure better product decisions.

What are UI and UX?

They’re related but distinct disciplines:

UX (user experience)

Focuses on flows, behaviours, goals and friction removal. It covers the complete journey— first contact to goal completion— ensuring usefulness, clarity and alignment with brand value.

UI (user interface)

Deals with visual language: layout, spacing, hierarchy, typography, colour, components and states. Good UI is aesthetically coherent, accessible and supports user intent instantly.

Key differences

  • Focus: UX = overall experience & task success; UI = visual layer & interaction surfaces.
  • Process: UX relies on research, behaviour analysis, prototyping and testing. UI focuses on visual systems, component consistency and micro‑interaction polish.
  • Outcome: UX ensures effectiveness and flow; UI ensures clarity, appeal and recognisable brand identity.

UX UI design

Why it matters

  1. Higher satisfaction: Reduced friction improves trust and retention.
  2. Better usability: Clear pathways + consistent visuals lower learning curve & error rate.
  3. Commercial impact: Poor experience increases churn; solid UX/UI supports acquisition, conversion and loyalty.
  4. Accessibility: Inclusive design widens audience and meets legal/ethical standards.

UI & UX at Bloonde

We prototype, validate and design bespoke interfaces for complex platforms (client portals, booking engines, operational dashboards). Projects include: the Cowa app prototype, HR dual‑access platform (candidates/recruiters), client area for A3Satel, and full website design for Karuvi and La Reverde.

Want to elevate product usability and perception? Contact us and we’ll help shape a user‑centric interface roadmap.